Over the last three decades, he has been trying to explain a complicated and unattractive idea that scarcely anyone wanted to hear — that mankind has threatened its future on the planet by massively increasing the level of carbon dioxide in the atmosphere. Now, thanks in part to Gore himself, fewer and fewer people dispute this premise. But winning the argument — the smoking-causes-cancer part — is only the beginning. Gore and the country’s major environmental groups have now embarked on a three-year effort, for which Gore hopes to raise hundreds of millions of dollars, to persuade the American people, and the political parties, to take drastic action to curb greenhouse gases. It is a campaign of such vast ambition that you could almost imagine passing up a run at the presidency in order to pursue it. “The central challenge,” he said to me later that evening, as he was waiting to go onstage at the University of Miami, “is to expand the limits of what’s now considered politically possible. The outer boundary of what’s considered plausible today still falls far short of the near boundary of what would actually solve the crisis.”
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“An Inconvenient Truth” erased the taint of partisanship from the Gore persona. By last fall, he had become the chairman and prime mover of the Alliance for Climate Protection. He hired a C.E.O. and began thinking about strategy. Meanwhile, “An Inconvenient Truth” had been winning new converts, as the slide show had before. Kevin Wall, a celebrated rock promoter who designed the “media architecture” of the Live 8 global concerts in 2005, attended the premiere and found himself thinking, as Bender had the year before, “How do we take what Al has done with this movie to the next step, and reach billions of people and really move the needle?” That next step was the global concert. Wall signed up the BBC and NBC to broadcast the events, and MSN to provide broadband coverage. Wall wasn’t thinking about Gore, but when the two met, Gore suggested that the concerts, to be held this summer on July 7, serve as the alliance’s launching pad.
Live Earth, as the event has been christened, will be just about the biggest thing in planetary history, and all the profits will go to the alliance. Concerts will be held on “all seven continents,” including Antarctica. For the American concert, to be held at Giants Stadium in New Jersey, Wall has commitments from the Police, Smashing Pumpkins, the Dave Matthews Band, Ludacris, Alicia Keys and others; the European concert, at Wembley Stadium in London, will include Madonna, the Black Eyed Peas, the Beastie Boys, Duran Duran and the Red Hot Chili Peppers. The host sites will have wall-to-wall radio, broadcast, cable and online coverage; another 30 to 40 countries will be “very big,” Wall says, while satellite television and radio broadcast will be available in 100 to 120 other nations.
Live Earth is only the beginning. On his laptop, Gore showed me a diagram with a fleur-de-lis at the center and lines radiating out to indicate every facet of the vast campaign. ...
But the core of everything is the three-year program of mass persuasion to be conducted under the aegis of the Alliance for Climate Protection. The alliance will not lobby or even propose specific solutions to global warming; rather, it will seek to break the climate crisis out of the crunchy confines of environmentalism. Global warming is going to have a giant product rollout. Gore talks constantly about the need to move public opinion; he is convinced that what now seem like forbidding political and technical obstacles to drastically reducing carbon emissions will give way once we marshal the will to act. And Gore says he believes that once people understand the science, they’ll share his sense of urgency. Thanks to Hurricane Katrina, and balmy winters, and animals evacuating their habitats, and all those terrifying pictures of melting glaciers, that sense may already be taking hold. According to a recent New York Times/CBS News poll, 78 percent of Americans believe that global warming requires action “right away.”
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